An organisation, not a freelancer stretched thin.
We help businesses replace fragmented, manual, disconnected processes with integrated technology and automation — reducing wasted time and operational cost, and improving margin.
The people who will actually do the work.
Dhruv Barot
Founder & Technical DirectorSolution architecture, delivery leadership and client strategy across every engagement. Six-plus years building production automation, data and software systems. Leads the company’s technical direction and is the accountable point on every engagement.
Upwork Top Rated · 100% job success score
Parth Choksi
Head of AutomationSeven-plus years across enterprise and mid-market automation. Career: Python developer at Odoo India (2018–2020) → RPA developer at Tata Consultancy Services (2020–2022), part of the SAP Centre of Excellence → senior RPA developer at Thrive Automation (2022–2023) → leading automation delivery since. Winner, SAP Hack2Build hackathon. Tooling: ElectroNeek, UiPath, SAP iRPA, Power Automate, n8n, Zapier; SAP BTP, Conversational AI, S/4HANA, ECC; Python (Django, Flask), JavaScript, MS SQL.
Upwork Top Rated Plus — awarded to under 3% of freelancers globally; five-star rated on Fiverr
Darshan Joshi
Head of Product DesignProduct Design Lead at REsimpli since 2017, where he led the UX transformation of a niche CRM into a category-leading platform. Previously co-founder of AlphansoTech (2013–2017), then founder of CorEducation (2011–2013), an ed-tech tool for assessing student learning gaps. MSc IT, Saurashtra University. Practice: UX research (qualitative, quantitative and AI-assisted), synthetic user testing, information architecture, interaction design, wireframing and prototyping, visual design, branding, style guides, accessibility.
Figma · Balsamiq · Illustrator · Affinity Designer · Miro · UserTesting.com · Optimal Workshop
Kishan Thakar
Head of Brand & GrowthSeven years in brand and growth marketing, agency-side and in-house, with over ₹100 crore of managed advertising spend across real estate, education, healthcare, FMCG, cosmetics and e-commerce. Head of Marketing at HoneyVeda (D2C raw honey brand, featured on Shark Tank India) from 2023–2025. Agency-side accounts include Goyal & Co (tier-one real estate), upGrad, and a national certification brand. Early-stage B2B/SaaS work: Facets.Cloud, DrDroid (Y Combinator-backed), and brand assets for Arcion.io, later acquired by Databricks.
₹100cr+ managed advertising spend
Delivery Bench — Engineering · Data · Support
AI/ML engineers, full-stack developers, data analysts, QA and trained support staff — six-plus in-house, scaled onto the project rather than carried as client overhead.
Representative bench capability: RAG-based legal document reasoning systems built on FastAPI, React, PyTorch and HuggingFace; LLM-powered code analysis tooling; loan-default prediction models at 82% accuracy with Power BI reporting over 10,000+ records; n8n automation pipelines for content operations, candidate screening and lead enrichment.
What makes this different from the usual agency.
Tool-agnostic
No platform to defend, so the recommendation is honest. Including “don’t build this.”
Range under one roof
Automation, data, software, design and growth marketing — most agencies do one. The client stops managing five vendors.
Delivery discipline from enterprise backgrounds
TCS, an SAP Centre of Excellence, Odoo, REsimpli — applied at mid-market speed and price.
Named accountability
Every engagement is led by one of four discipline leads and stays led by them. The bench scales underneath; the lead doesn’t change.
Built to be handed over
Error handling, logging and documentation from day one — not a black box that holds the client hostage.
Outcome-measured, not hour-measured
Business case stated in hours and rupees before work starts.
One brand: WeZake.
An earlier sub-brand, “TechDash”, previously covered the technology services line on its own. The current direction is a single brand covering everything: automation, data, AI, software, design, growth marketing and remote staffing.